Thursday, 14 February 2008

• Running USA Conference

  

  I just returned from 3 days at the Running USA Conference in San Diego. Tough to come back from sunny, 70 degree+ weather to freezing rain in Southern, New Hampshire --- especially with the Horse Hill 7K Snowshoe Race coming up in just 3 days. I confess that I did not do any snowshoeing at all while in San Diego.

  What I did do, however, was meet with many others in the running industry - publishers, business owners, race producers, race sponsors, and more. The more was the most important group as I was able to meet face to face with some of our current sponsors and with several potentially new and exciting sponsors --- including one in the malt beverage category. Look for a new trail race from 3C Race Productions this summer specifically to take advantage of the opportunity offered by this potential sponsor.

  I also went to a number of presentations and discussions which will help 3C Race Productions to continue to keep producing top notch races for the runners in New England. There were lots of tips and tricks and useful info on how to make our races even better and to attract larger crowds --- the key for us to be able to continue our prolific fund raising for non-profits, while also making 3C Race Productions a more profitable business.

  Seeya on the snow-covered trails...

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